New Tax Hikes on the Table for Online Sports Betting: Here’s What You Can Do Now

The gaming industry in New Jersey is on the brink of a major shift. The Governor’s proposed budget includes a sharp increase in tax rates for internet gaming and online sports betting—jumping from 15% and 13% to 25%. The proposed tax rate increase is expected to generate an additional $402.4 million, which will be allocated to both the State’s General Fund and the Casino Revenue Fund. With the budget still under legislative review, now is the time for industry stakeholders to engage and advocate for themselves.

Why This Matters Now

New Jersey’s budget process is a long and complex one. Each year, the governor introduces a budget proposal that undergoes months of legislative review, negotiations and changes before final approval by June 30, the constitutional deadline.

Tax hikes like these are not set in stone yet, but once they pass, adapting retroactively can be costly. Without strong industry advocacy, businesses risk being left out of the conversation. Now is the time to engage policymakers, influence the discussion and ensure a sustainable future for online sports betting in NJ.

We’d love to hear more about your business and how we can support you. Schedule a meeting here: https://www.thezitagroupnj.com/book-a-consultation

Where TZG Comes In

Navigating legislative and regulatory changes can be challenging and complex—but you don’t have to do it alone. With decades of experience in government affairs and engaging with key stakeholders, our team provides strategic guidance and insights to ensure businesses remain competitive while navigating policy changes.

• Positioning: Develop targeted messaging around job loss, economic damage and the impact of tax hikes on consumers.
• Stakeholder Alignment: Leverage relationships and educate elected officials and regulators to support gaming expansion efforts.
• Legislative Monitoring: Act as on-the-ground intelligence to help casinos and gaming companies respond early to new proposals.

About The Zita Group

The Zita Group is a woman-owned government and public affairs firm, both founded and led by Patrizia “Trish” Zita. Our bipartisan, experienced team of strategic consultants is widely respected by elected, appointed and government officials of both parties across New Jersey’s political landscape. We provide our clients unique insights into the decision-making process at the highest levels. We bring to bear credible working relationships with executive branch officials, legislators, and staff. Our team’s effectiveness has been demonstrated again and again by the results we achieve for our clients.